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30 things you should tell employees before you change the culture
By Mark Di Somma What sort of information should decision makers share with employees as an organisation prepares to go through a significant cultural shift? These are my thoughts sized in digestible...
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Agitation: Step 1 in building a purposeful culture
By Mark Di Somma You can’t and shouldn’t change a culture just for the sake of it. Obvious, right? And yet managers often announce change programmes without referencing and quantifying specific...
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Inspiration: Step 2 in building a purposeful culture
By Mark Di Somma An amazing thing happens when you ask people to imagine their current workplace working to its potential. First, they smile. Then they hesitate. Then they want to talk about everything...
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5 reasons why cultures don’t change willingly
By Mark Di Somma Here’s some great insights for anyone involved in making change programmes or new ideas work. The key to successfully transforming organisations doesn’t lie in explaining what’s...
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Education: Step 3 in building a purposeful culture
By Mark Di Somma Having clearly outlined why change is needed and the opportunity that change could generate, too many culture change programmes then leave people to make the changes themselves without...
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Motivation: Step 4 in building a purposeful culture
By Mark Di Somma There’s a temptation to believe that the sheer logic of a good decision will sway the crowd; that if you make a good case and present it in an inspiring way, you’ve done everything you...
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What drives change – brand crisis or brand culture?
By Mark Di Somma If you need to shift your culture from where it is to a different viewpoint and value set, is there any incentive for change without a crisis? Will a culture make changes on its own or...
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